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THỜI LƯỢNG: 1h 21m 35s

THÔNG TIN CHUNG

Strategy is like the development map for each company to determine long-term targets and methods as well as ways how to reach those. Enterprises should have clear strategy if they want to develop sustainably and effectively.

However in fact, there are quite many Vietnamese enterprises, especially SMEs, not really interested in strategy building. If they are, strategy building gets attention of the owners only, some enterprises even “join the game” without strategy.

Before running a business, enterprise must understand where they want to go, what they need to do to create competitive advantages. Corporate strategy will favor the enterprises to set up their position in the market.

However how to establish company strategy to improve effectiveness? The training course “Corporate strategy” designed and organized by PEO will answer this question.

MỤC TIÊU CHƯƠNG TRÌNH

- Trainees are equipped core knowledge on corporate strategy, company strategy

- The course is focused on HR strategy, marketing strategy, sales strategy and financial strategy

- Apply the knowledge into building, deploying effectively the strategy for your own enterprise.

ĐỐI TƯỢNG CHƯƠNG TRÌNH

- Leaders and managers

- Functional managers, head/deputy of sections/departments.

- Staff at enterprises who have desire and demand to study about corporate strategy to apply at work. 

GIÁO TRÌNH CORPORATE STRATEGY

 Lesson 1: Introduce

 Lesson 2: HR Strategy

 Lesson 3: How to

 Lesson 4: Marketing

 Lesson 5: Marketing (Next)

 Lesson 6: Marketing (Next)

 Lesson 7: Sales

 Lesson 8: Finance

 Lesson 9: Finance (Next)

 Lesson 10: Summing UP

GIẢNG VIÊN: DƯƠNG NGỌC DŨNG