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THỜI LƯỢNG: 1h 3m 25s

THÔNG TIN CHUNG

Being one of many factors making up the success of an enterprise, culture is the foundation that determines the sustainable development of every enterprise as well as the economy in the international integration period.

In "Corporate Cultures”, Terrence E. Deal and Allan A. Kennedy studied and researched the key contributors to business success in US. One of those is culture - the key factor that contribute to the long-term prosperity and success of a company. According to James L. Heskett, Professor emeritus at Harvard University, culture can create 20 to 30 percent of the difference in business performance when being compared to competitors.

Understanding the role of corporate culture, leaders are in need to have effective corporate culture management. The course "Corporate culture management" lectured by expert Duong Ngoc Dung will favor the leaders with the right path to develop corporate culture in their company.

MỤC TIÊU CHƯƠNG TRÌNH

- The course helps trainees improve the knowledge on the role of corporate culture, the impact of corporate culture on business development.

- Trainees have the chance to approach effective & scientific methods of corporate culture management

- Trainees can apply the models of corporate culture management to their company.

ĐỐI TƯỢNG CHƯƠNG TRÌNH

- Leaders and management levels

- Functional managers, Head/Deputy of divisions/sections in enterprise.

- Management staff, HR department and staff.

- Individuals in enterprise who want to study on corporate culture, corporate culture management to apply in practice.

GIÁO TRÌNH MANAGING CORPORATE CULTURE

 Lesson 1: What is Culture?

 Lesson 2: What is corporate culture?

 Lesson 3: Managing corporate culture

 Lesson 4: Core values

 Lesson 5: Practices

 Lesson 6: Rituals

 Lesson 7: People

 Lesson 8: Leadership

GIẢNG VIÊN: DƯƠNG NGỌC DŨNG